Cleaning services and facilities management contracts are hard to win and easy to lose.
It is reported that cleaning companies lose around 55% of their client base each year due to poor service. One of the big problems within the industry is that good work goes unnoticed but if something goes wrong it’ll be picked up immediately.*
Customers re-signing or extending contracts because they are happy, can save large investments in marketing and sales to win new revenue and improve overall profitability. Many cleaning services operations can get stuck in their ways with standards gradually eroded over time, spotting the early signs of failings can rescue the situation before it becomes serious.
Reflect the views of your customer’s customer
When entering and managing contracts for cleaning services try and understand how your customers will be measured and align yourself with their benchmarks. For example, ask them to share their customer satisfaction ratings so that when any issues arise you are able to deliver solutions quickly to issues that reflect your service levels. Being in tune with your customers performance is probably the single most important factor in keeping your customer happy.
Get fresh eyes on the job
It is easy to become complacent and for staff to overlook small items of sub-standard activity. A small pile of untidy refuse in a storage area, or untidy or dirty uniforms for example. Every so often have a fresh pair of eyes review your site, someone unconnected and unfamiliar with the facility. They will spot things that others will not be able to see and give insights as to where standards are slipping but not being picked up. This is best done confidentially in a mystery shopper way. Make sure the outcome is an actionable report.
Handle the big incident with intensity
Many contracts for cleaning services are won or lost as a result of a single incident that comes to the attention of a senior stakeholder and decision maker. Now all facilities will have something sizeable go wrong at some stage, it’s almost inevitable, it’s how you react that counts. As soon as you become aware of something that has come to the attention of senior stakeholders, react by openly recognising the problem, apologising for the failure and taking responsibility for fixing the issue and preventing re-occurrence. If this is done in an open and transparent way it takes pressure of your working day to day contacts and demonstrates your highly responsive service levels to senior teams when mistakes occur.
Spotting and addressing service issues at the earliest opportunity is probably the single most important factor in retaining your customers so always be on the front foot.
* Cleantech innovation